Flow temperature campaign
An email campaign and online walkthrough to guide users through reducing flow temperatures.
Overview
In April 2022, Nesta collaborated with energy advice app Loop to encourage their users to change their boiler settings.
Loop sent an email campaign to 3,500 users. The email explained the benefits of lowering flow temperatures and linked to online step-by-step instructions created by Nesta.
Six hundred Loop users clicked to view the instructions. Loop directed those who had completed the online instructions to a more detailed blog post. You can view the Loop blog here.
The primary focus of this pilot was to test the effectiveness of the online instructions and to collect feedback.
Key takeaways
- Users rated the walkthrough 4.8 out of 5 for ease of use.
- 80% of those who viewed the instructions stage of the tool reported changing their boiler settings.
- Four out of 5 people would recommend it to friends and family.
The vast majority of users could reduce their boiler flow temperature given simple, tailored guidance.
Eighty percent of those whose boilers were appropriate for the instructions reported changing their boiler settings. The mean rating for ease of use was 4.8 out of 5.
When presented with the choice of leaving the app or viewing further guidance on heating, 86% of users opted to view personalised heating guidance instead of leaving the online tool.
We asked users “Would you feel confident in adjusting your flow temperature in the future if you decide you need to tweak it?” Users reported a high level of confidence with an average rating of 4.7 out of 5.